Convega has presented a new tourism material to promote the Vega Baja del Segura, under the brand territory '.Vega Baja del Segura _your land and mine'.. This material, produced in the framework of the Tourism Dynamisation and Governance Plan for the Vega Baja, consists of a recipe booklet of traditional cuisine, a guide with gastronomic plans by season, brochures of cycle routes and cotton bags with the brand's image.
The material, consisting of 15,000 copies of a recipe book of traditional cuisine, 15,000 units of a guide with gastronomic plans by season, 20,000 brochures of cycle routes and 36,000 cotton bags, will serve as support for the next marketing action of the region. These promotional pieces will be distributed at local, regional and national gastronomy and tourism fairs and events, including the next edition of FITUR.
The President of Convega, Carlos Pastor, stressed the importance of working on cross-cutting tourism proposals that showcase the potential of the territory and attract tourists. The material will be distributed in tourist offices and town halls to offer free information to visitors.
The traditional cuisine recipe book features 15 dishes representative of the region, including salads, fish dishes, rice dishes and traditional desserts. The guide to gastronomic plans proposes activities by season, related to local products such as figs, melons, pomegranates, artichokes and others. It also includes events, visits and activities for each season.
The material is complemented with cycle route brochures and cotton bags, promoting nature, sport and sustainability. These brochures detail cycling routes with technical information on gradient, difficulty, distance and travel time. The cotton bags are designed to reduce the use of plastic bags and display the brand image. Vega Baja del Segura _your land and mine'.