{"id":7928,"date":"2026-05-15T07:28:45","date_gmt":"2026-05-15T05:28:45","guid":{"rendered":"https:\/\/www.torreviejagastronomica.com\/?p=7928"},"modified":"2026-05-15T08:01:59","modified_gmt":"2026-05-15T06:01:59","slug":"nuevo-proyecto-promocion-visibilidad-establecimientos-asociados-aehtc","status":"publish","type":"post","link":"https:\/\/www.torreviejagastronomica.com\/en\/nuevo-proyecto-promocion-visibilidad-establecimientos-asociados-aehtc\/","title":{"rendered":"New tourism promotion and visibility project for members of AEHTC"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>The Association will enhance the digital and touristic presence of its members through professional photography and a new online promotional guide.<\/strong><\/h2>\n\n\n\n<p>The Association of Hotel and Catering Businesses of Torrevieja and Region (AEHTC) is launching a new strategic promotion and visibility project aimed at all associated establishments, with the aim of strengthening their digital presence and increasing their projection to tourists, visitors and potential customers.<\/p>\n\n\n\n<p>As part of this initiative, the Association has contracted the company Las Tres Erres, which is exclusively responsible for the professional photography service in the associated establishments. The work will be carried out by the photographer Eduardo Garc\u00eda, who will contact each business in the near future to arrange a visit and carry out the photo sessions.<\/p>\n\n\n\n<p>These images will form part of a powerful promotional tool that will serve as a digital letter of introduction for each establishment, so the AEHTC requests the maximum collaboration to facilitate the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>New online guide and permanent tourism promotion<\/strong><\/h2>\n\n\n\n<p>The project will also include the creation of physical promotional material in the form of flyers with QR codes, which will allow direct access to the online guide of associated establishments. This material will be distributed in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tourist Offices<\/li>\n\n\n\n<li>Tourist information points<\/li>\n\n\n\n<li>National and international fairs<\/li>\n\n\n\n<li>Events and promotional actions in the sector<\/li>\n\n\n\n<li>Permanent tourist information campaigns<\/li>\n<\/ul>\n\n\n\n<p>Thanks to this action, the partner establishments will have constant visibility throughout the year in front of thousands of tourists and visitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Updated information to improve promotion<\/strong><\/h2>\n\n\n\n<p>To ensure maximum use of this platform, the Association asks all members to complete in detail the information sheet sent in Word format, including services, specialities, opening hours, contact details and any distinguishing features of the business.<\/p>\n\n\n\n<p>The more complete the information provided, the greater the attractiveness and positioning of each establishment within this promotional guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A strategic project to strengthen the local hospitality industry<\/strong><\/h2>\n\n\n\n<p>The official launch of this new platform is scheduled for early October, although it could be brought forward if all the required information is received well in advance.<\/p>\n\n\n\n<p>Likewise, the AEHTC reminds that in order to be part of this guide and benefit from the promotional actions, it is essential to be up to date with the payment of the membership fee.<\/p>\n\n\n\n<p>With this project, the Association aims to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professionalising partners' digital presence<\/li>\n\n\n\n<li>Increasing tourist and commercial visibility<\/li>\n\n\n\n<li>Facilitating direct customer access to establishments<\/li>\n\n\n\n<li>Strengthening the joint image of the hospitality sector<\/li>\n\n\n\n<li>Positioning partners in high-profile promotional campaigns<\/li>\n<\/ul>\n\n\n\n<p>If you have any questions, please contact us by email: correo@aehtc.net<\/p>\n\n\n\n<p>The Board of Directors of the AEHTC encourages all members to actively participate in this initiative, considered a great opportunity to jointly promote the hospitality industry in Torrevieja and the surrounding area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.torreviejagastronomica.com\/wp-content\/uploads\/2026\/05\/Ficha-Establecimientos-AEHTC-Web-torreviejagastronomica.com_.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Ficha Establecimientos AEHTC Web torreviejagastronomica.com.\"><\/object><a id=\"wp-block-file--media-cd548373-7dee-47c8-87b3-202265d29b0b\" href=\"https:\/\/www.torreviejagastronomica.com\/wp-content\/uploads\/2026\/05\/Ficha-Establecimientos-AEHTC-Web-torreviejagastronomica.com_.pdf\">Establishments file AEHTC Web torreviejagastronomica.com<\/a><a href=\"https:\/\/www.torreviejagastronomica.com\/wp-content\/uploads\/2026\/05\/Ficha-Establecimientos-AEHTC-Web-torreviejagastronomica.com_.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-cd548373-7dee-47c8-87b3-202265d29b0b\">Download<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n potenciar\u00e1 la presencia digital y tur\u00edstica de sus asociados mediante fotograf\u00eda profesional y una nueva gu\u00eda promocional online La Asociaci\u00f3n de Empresarios de Hosteler\u00eda de Torrevieja y Comarca (AEHTC) pone en marcha un nuevo proyecto estrat\u00e9gico de promoci\u00f3n y visibilidad dirigido a todos los establecimientos asociados, con el objetivo de reforzar su presencia [&hellip;]<\/p>","protected":false},"author":4,"featured_media":7929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-7928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo proyecto de promoci\u00f3n tur\u00edstica y visibilidad para asociados de AEHTC - Torrevieja Gastron\u00f3mica<\/title>\n<meta name=\"description\" content=\"La AEHTC lanza un nuevo proyecto de promoci\u00f3n tur\u00edstica y visibilidad digital para establecimientos asociados con fotograf\u00eda profesional y gu\u00eda online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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